About US

Our Story

Like many great collaborations, it all started with two friends.  

Introduced to one another through a shared love of dance, Benjamin Briones has been Tasha Norman’s ballet instructor for over a decade. During one of their many post-ballet class conversations, they started to reflect on how many women were giving up dance and the fitness activities they love because it’s a chore to have to carry and change back into office attire during the day.

They wondered, why does a thriving work-life have to mean sacrificing workoutsWhat if what you wear to a fitness class could be what you continue wearing to a meeting?

As luck would have it, in addition to being a renowned dancer, Benjamin is also an incomparable fashion and costume designer. So began a collaboration and Briones LifeStyle was born. A new hybrid in fashion, Briones LifeStyle combines performance of activewear with the chic sophistication of office wear.  Comfort, versatility, and style - all in one hard working wardrobe that takes you from the gym to work to playtime- effortlessly.

About Benjamin & Tasha

Benjamin Briones

National School of Classical Ballet and Royal Academy of Dance in Mexico City. He has performed internationally as a soloist and has taught advanced professional classes at Ballet Arts, the Alvin Ailey School, and Joffrey Ballet School among others. Benjamin is Artistic Director and Resident Choreographer of Benjamin Briones Ballet and co-founder of online dance school Spindle (www.spindlielive.co).  

Through dance and choreography, Benjamin became actively engaged in a range of arts and began conceptual design and development of costumes and performance dancewear for artists. Through these experiences in the arts, he has developed a deep understanding of performance fabrics, styling, construction and comfort - the foundation of Briones Lifestyle.

Benjamin’s Design Philosophy is that each piece is artfully designed for a woman’s body in motion. Made with performance fabrics and functional features, redefining comfort and versatility for elevated and active office wear.

Tasha Norman

Entrepreneur Tasha Norman is an accomplished business executive, content creator, brand builder, publisher and TV and Radio producer.  With a lifelong passion for dance and fitness, Tasha founded NYC Dance Week (NYCDanceWeek.org) and has built a thriving Pilates Studio (lifespanpilates.com).

Like many women who have an active lifestyle, Tasha experienced firsthand the frustration of having office-wear that didn’t work for the dance studio and activewear that was totally inappropriate for the office. Wasting money, time and energy every day having to think through several outfits and changes.  Never one to settle, she decided to co-create the wardrobe that she wanted. One that moves seamlessly with you from gym to office to going out with friends and everything in between.

Tasha’s Wardrobe Philosophy is high style, low maintenance - every piece looks and feels fabulous on whether at work or play and is machine washable, sweat-wicking and wrinkle- odor- stain-resistant.

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